SLOGANS

 a slogan is a short catchphrase which can create awareness for a brand

maximum dry - superdry
every little help - tesco
snap crackle and pop! - rice krispies
the wonderful everyday - ikea





 
tesco delivery driver 
- rhyme - helps the quick phrase stick making it easy to remember. 
- present tense - quick and speedy delivery service - this helps to make the ad seem more reliable as it is instant and timeless. 
- colour scheme easily represented - used to emphasise the house style of tesco. 
- repetition of tesco all over the van helping to bring emphasis and clarity to the ad clearly showing who it and what it is advertising. Helps to make the ad more memorable when driving and eye catching. 
- imperatives - collaborations?



marmite advert


Just eat advert with Katy Perry - 2019





[Intro]
(Did somebody say Just Eat?)
Ding-dong
Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?)
Ding-dong
Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?)

[Verse 1]
Want my curry in a hurry (Medium spice)
Extra sauce on the low (Boo won't know)
And I want açai
Yeah, yeah, yeah, when I'm orderin' delivery
A little sushi while I watch a movie
Papaya salad while I sing a ballad
Need some ice cream, make it a swirl
Gotta treat this California girl

[Chorus]
When you're running low, there's only one place to go
'Cause I get what I want when I want it (When I want it)
Margherita with extra cheese on it
Download, now all I gotta do is pull out my phone
Easy: One, two, three
Mocha-whip triple-shot, it means a latte to me

[Post-Chorus]
(Did somebody say Just Eat?)
Ding-dong
Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?)
Ding-dong
Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?)
(theres more!!!) 

- use of rhyme to make it more catchy and memorable
- synergy through a famous face - Katy Perry helping the company to gain more traction
- repetition of ding dong did someone say Just Eat.
- the ad uses lots of colourful imagery and lyrics which match with what the ad shows visually. 
- lots of play on words making the ad more captivating also helping to display the different types of food Just Eat offer. 
https://www.deptagency.com/en-uki/case/did-somebody-say-katy-perry/

Happy Birthday Grimace - Macdonalds





- a purple monster who was created as a Macdonald's mascot in 1971.
- a trend started which brought grimace back for his birthdays. 

- these social media ads paired with a social media trend popularised the grimace shake where 


- the social media ad shows grimace and a choice of food for his birthday
- uses repetition of the macdonalds logo to clearly show its for macdonalds
- the trend surrounding the ad uses horror/comedy to increase sales and revenue for the brand
- colours link to the character and also the balloons look like the fast food (chicken or chips) 
- secondary person help macdonalds to invite people to join macdonalds to celebrate. 
































Comments

  1. JCoSS Media DeptMay 22, 2025 at 5:42 AM

    Upload the Tesco advert please and develop your analysis of the language techniques that are used within the advert.

    ReplyDelete

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