Unit 20+24 prep

 What is convergence - the interlocking and merging of mass media technologies, traditional media and digital media into one. - the most relevant example of convergence is a phone that blends together various media: making phone calls, taking pictures, editing pictures,  shopping online, listening to music, watching films, accessing print media and more. -  The three C's of media convergence are computing, communication, and content. A smartphone exemplifies the three C's: a computer that allows every user to communicate with others by sharing content. BBC - mixes learning with news and tv channels. advantages of convergence in the marketing process  social media platforms are able to promote the new film where viewers are able to watch adverts and trailers or the new film an leave feedback through comments likes and shares. people are able to spread the message of the film making it more popular and more successful. social media is also a place where people can come...

Attribute are skills  which someone has    professional attributes are skills what are more knowledge-based that will help with your career. the will help with professional growth and can be improved either independently or through company support.  - leadership skills and qualities ✅ - professional development - public image - highly organised - ability to work as part of a team    ✅ - ability to use appropriate required software - integrity   ✅ - respect   ✅ - knowledge   ✅ personal attributes are the skills that support you socially and with personal growth. they are things you already have. - hardworking   ✅ - good listener   ✅ - creative   ✅ - focused - passionate   ✅ - empathetic   ✅ - organised/not organised - resilient - good at managing time - easily distracted   ✅ - indecisive - procrastinator behavioral attributes are how you behave within the business. they are ...

 a slogan is a short catchphrase which can create awareness for a brand maximum dry - superdry every little help - tesco snap crackle and pop! - rice krispies the wonderful everyday - ikea   tesco delivery driver  - rhyme - helps the quick phrase stick making it easy to remember.  - present tense - quick and speedy delivery service - this helps to make the ad seem more reliable as it is instant and timeless.  - colour scheme easily represented - used to emphasise the house style of tesco.  - repetition of tesco all over the van helping to bring emphasis and clarity to the ad clearly showing who it and what it is advertising. Helps to make the ad more memorable when driving and eye catching.  - imperatives - collaborations? marmite advert Just eat advert with Katy Perry - 2019 [Intro] (Did somebody say Just Eat?) Ding-dong Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?) Ding-dong Ring-a-ding-ding-ding-dong (Did somebody say Just Eat?) ...

 campagne of adverts - series of different media adverts on different platforms advertising is: - a campaign promoting a product or idea which can persuade or interest a target audience to purchase or ua products and services. the different forms of media to promote a message for a set amount of time. different media platforms used to advertise a product: - social media: instagram, tt, facebook  - radio - TV - Magazine - Billboard - banners - websites - flyers - streaming services - interactive cookies used to store information about you and your preferences. algorithms track your viewing patterns and are particularly used in social media where it analyses thee content that you are viewing and recommends other things to see.  they remembers the information and store preferences online and track websites. what makes a successful campaign? - unique USP - link between different campaigns - consistency and house...