ADVERTISING

 campagne of adverts - series of different media adverts on different platforms

advertising is:
- a campaign promoting a product or idea which can persuade or interest a target audience to purchase or ua products and services. the different forms of media to promote a message for a set amount of time.

different media platforms used to advertise a product:
- social media: instagram, tt, facebook 
- radio
- TV
- Magazine
- Billboard
- banners
- websites
- flyers
- streaming services
- interactive

cookies used to store information about you and your preferences.
algorithms track your viewing patterns and are particularly used in social media where it analyses thee content that you are viewing and recommends other things to see. 
they remembers the information and store preferences online and track websites.

what makes a successful campaign?
- unique USP
- link between different campaigns
- consistency and house style
- persuasive language
- simple and clear message
- clear aims and objectives
- a call to action
- crossovers into different platforms
- an engaging design
- clear TA
- can evoke emotions



World wildlife fund, my non-profit making business, again used many different marketing campaigns to forcibly get their message seen by the world. Lots of their marketing ads and banners are very comedic, and critical to the society of today. They are blunt, direct and straight to the point showing the urgency of action needed to be taken to start healing the world. One of their ads, showing the Twitter bird logo through the years up until 2023 where the bird was rebranded, changing the logo from the iconic blue bird to an X. The caption for this ad was “Protect out wildlife, before it’s too late.” the campaign was successful to reach the public and bring awareness to a support service which give back to nature and animals.

Donations:

These ads released by the WWF as part of a marketing campaign to directly target individuals in society have increased their brand awareness and made more than £400

million from donations in 2023 showing the power of their ads and the importance that climate action has in the current world.

Cause awareness:

The twitter ad confused many however when showing different people the ad, 72% saw the WWF logo, where out of this only 69% of people saw the caption. It took them 1.8s to see the caption where then they were bought awareness to the WWF brand and its values as an environmentally aware organisation. The ad ultimately lead to a 72% cause awareness for WWF where they had not known about it beforehand proving the significance and successfulness of the different ads which the WWF produce.


Evian - live young campaign

what is the clear message
- water keeps you looking and feeling young
- living well - good for you

how are the three platforms consistent: colour typography images and logo
- all very white and clinical - probs supposed to be purity but it looks fake.

what is the aim/objective
- keep people drinking water

what is the call to action
- drink more water to stay young
- become more health conscious 

is it engaging
- yes, its fun nothing is serious compared to other health conscious adverts

do the target audiences differ depending on the platform
- yes, older people may be more likely to watch the advert or listen to a radio advert whereas younger audience might be more exposed to banners, billboards and social media adverts
- compare to different audiences (see inclusivity below)

does it evoke any emotion
- makes you feel nostalgic, and creates a powerful backstory for why you should drink evian






Iceland's christmas advert 2018:
why was it pulled?
- orangutan ad - too graphic and real
- shouldn't be banned as it is life, xmas is magical, but not for everyone and this shows the reality
- moreover it ends on more of a hopeful happy note which is why, no it shouldn't be banned








Comments

  1. JCoSS Media DeptMay 22, 2025 at 5:40 AM

    Great notes from the first advertising lesson Otto! Please remove the link at the bottom of your blog.

    ReplyDelete

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