CONVERGENCE

 What is convergence

- the interlocking and merging of mass media technologies, traditional media and digital media into one.
- the most relevant example of convergence is a phone that blends together various media: making phone calls, taking pictures, editing pictures,  shopping online, listening to music, watching films, accessing print media and more.
- The three C's of media convergence are computing, communication, and content. A smartphone exemplifies the three C's: a computer that allows every user to communicate with others by sharing content.

BBC - mixes learning with news and tv channels.



advantages of convergence in the marketing process 
social media platforms are able to promote the new film where viewers are able to watch adverts and trailers or the new film an leave feedback through comments likes and shares. people are able to spread the message of the film making it more popular and more successful. social media is also a place where people can come together to give and post their own reviews on their own platforms. 

advantages of convergence in film
News corporation a large conglomerate  are able to produce the film using fox productions - cameras can get used as another convergence tool where photos can be captured and automatically saved and transferred between places without the need for a black room. they are also able to promote it through fox news which can be presented on tv to communicate ideas and share stories, or to advertise the film through the times.











Develop your explanation of convergence in film to demonstrate your knowledge and understanding.

















Comments

  1. JCoSS Media DeptMay 22, 2025 at 6:01 AM

    Develop your explanation of convergence in film to demonstrate your knowledge and understanding.

    ReplyDelete

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